Soomi James

Chief Operating Officer

COO Soomi James brings over 25 years of experience as a diversity champion, a corporate leader and a highly regarded manager. As the COO of HERO BX and Erie Management Group, James is the leader of the overall strategic initiatives encompassing business development, acquisitions, leadership management and company culture. Her prior global experience and achievements as a key leader at Advanced Neuro Dynamics, a leading development and training company with headquarters in Kona, Hawaii, resulted in double-digit growth, while improving employee and customer satisfaction. James also has over six years of experience in facilitating, buying, managing and dealing with international negotiations in high-end boutique retail ventures at the world-renowned Ala Moana Center and the Royal Hawaiian Shopping Center, both in Honolulu, Hawaii. Ms. James’ key competencies are strategic management, talent development, sales and marketing with a strong commitment to client and employee satisfaction. James is sought after for her numerous successful endeavors in coaching business professionals to maximize efficiency and effectiveness. Most importantly, she is a champion for diversity as she has pioneered new organizational models that have proven to be a standard of excellence in industry.

Soomi lived most of her life in Hawaii and moved to the mainland in 2014.

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The HERO BX mission is to be a reliable producer and distributor of biodiesel that exceeds industry standards. HERO BX produces and delivers biodiesel, a cleaner burning renewable drop-in replacement for petroleum and heating oil applications. These products reduce carbon emissions, create jobs in the United States, promote energy security and serve the community.

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